Projector Market Bursting in India.

As India roars on through this decade as the world’s largest democracy, fueled by an economy that is insistently and relentlessly growing, the idea of an in-home projector is also starting to flourish in this land of one billion plus people. It used to be that Indians couldn’t imagine a movie theater in the house, Bollywood films were larger than life and if you were fortunate enough to be able to afford visiting the movie house with your Dad on the weekend, well, that was exhilarating in itself. Ah how times change. India’s youth now are gaining economic wealth, allowing them to indulge in freedoms their parents only dreamed of. And all this wealth is contributing to a massive boom in the projector market over the past year or so.

Major retailers are claiming that projector sales are up ten fold in the past year from about 15 units sold per year to 150 units sold in the past year. Overall, there were over 5000 projectors sold throughout the country in 2004, numbers that are 45% from the previous year in the Indian projector market.

Two of the major companies in India are Acer and Sony. Acer entered the projector market in India in a most effective manner that helped them capture a good percentage. Originally they bundled their projectors with their laptops that were already doing well in the tech savvy market. That practice allowed them to etch Acer into the minds of Indians who were already warm to the company through their laptop experiences.

Sony has approached the market in a different fashion, but have become bigger players than Acer in the Indian projector market. Sony much like Mitsubishi (who is the third major projector player in India) has opened a number of specific outlet stores throughout the country. They currently have around 150 outlets and plans are in the works to expand that number to around 200 outlets by the end of 2006.

The next step for projector retailers in India will be to get their government to add LCD and DLP projectors and projector lamps to the WTO list of duty free products. If this regulation is enforced in the coming years, it could be the end for the common television in India.

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